Northstone

PROJECT FOCUS STRATEGIC DIRECTION SEAMLESS TECHNOLOGY JOINED UP CUSTOMER JOURNEY

Northstone

We design and build communities for better living.

AUDIENCE MAPPING
BRAND REFRESH
DIGITAL STRATEGY
WEBSITE DESIGN
UI/UX STRATEGY
BESPOKE DEVELOPMENT
HUBSPOT INTEGRATIONS

Overview

Challenge

Northstone are a modern residential property development company that looks beyond the horizon on how to change residential landscapes for the better.

With an ageing website and brand that did not reflect this vision and direction, Northstone approached Red-Fern to help pivot the brand, creativity and technology into a new direction with a new digital flagship focused on building the brand whilst improving the user experience when researching new properties and developments.

Approach

Having such a strong vision, it was imperative that we profiled the target audience to inform the creative approach whilst documenting the technology roadmap with HubSpot. Our approach was to create clean, clear and modern visuals with an intuitive property search and informative property pages, while striking a balance between culture, community and the house types.

This reimagined creative direction, technology and marketing strategy delivered an engaging user experience whilst giving clear conversion points for visitors to potentially become house buyers.

All these reimagined digital touch points invoke emotions of trust, community and quality houses driven by the brand’s mission.

Outcomes.

10% Reduction in bounce rate

48% Average monthly user increase

24% Average monthly session increase

33% Average monthly page view increase

Experience design.

Trust and confidence lie in the details. Our approach engages users by integrating innovation and brand qualities into the digital experience.

Through intentional animations, videos, and concise content, the website takes users through a journey, building confidence and interest in the homes with authentic storytelling.

Brand storytelling.

With Northstone investing heavily in a new modern brand that reflected their approach to building communities and houses, retaining this brand authority was key.

Our creative team approached this by defining clear information and credibility pages that would support a users journey whilst searching for their ideal property.

Creating a narrative around families and support through the whole home buying journey has had a positive impact on all the website and conversion metrics.

Creating an intuitive development and property search for increased engagement.

With multiple developments around the north of England and future developments in the pipeline it was key that the property development page had the ability to grow organically whilst retaining a high-level user experience.

The Red-Fern project strategy team initially scoped out how this would be achieved, making sure the developments and plots could be fully editable with all the property data, rich images and videos whilst retaining the design system.

Relationship.

The teams at Red-Fern and Northstone have now been working together for over two years and continue to grow the partnership with a deeply collaborative process.

With a mindset for continuous design and user experience improvement the website continues to grow and help build on the vision and values of Northstone.

Accolades.

• AWWWARDS — HM — 2023

RED-FERN

TESTIMONIAL

“Red-Fern were recommended to us which is always a strong start. After being onboarded to their systems, the project ran on time and on budget, with a project we are all proud of. The team are a pleasure to work with.” Kirsty Jolly Head of Marketing

RESOURCE

WEBSITE REDESIGN GUIDE

Learn the essential elements of a successful website redesign.

Red-Fern Media help businesses like yours redesign and develop their websites when designs become tired, your tech is failing or your site is failing to generate leads.

We like to share our expertise, so we created this FREE guide to give your project direction. It’ll give you an insight into some of the key metrics to you must consider when conducting a redesign.

This guide is for you if:

You’re planning a website redesign
You want to understand the key metrics for success
How to benchmark your existing data to set goals for the future
You want to measure your data to grow the company

DOWNLOAD NOW

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FI Real Estate

PROJECT FOCUS STRATEGIC DIRECTION SEAMLESS TECHNOLOGY JOINED UP CUSTOMER JOURNEY