Modular Data, a leader in data product solutions, sought to revamp their digital presence to better reflect their mission: transforming complex data into actionable business value.

Their existing website lacked clarity in showcasing their services, such as Applied Innovation & AI, Data Governance, and Digital Transformation. The challenge was to create a platform that not only detailed these offerings but also guided users through their data journey, emphasising Modular Data’s role in enabling ethical and responsible innovation

Approach

We initiated the project with comprehensive discovery sessions to understand Modular Data’s objectives and target audience. This informed the development of a stylescape that set the creative direction, ensuring consistency and alignment with their brand values.

With a defined creative direction our focus then turned to to productising their highly technical services in a way that would resonate with business leaders, IT decision-makers, and innovation teams.

Their offering—spanning areas like AI adoption, data governance, and digital transformation—is rich in value but inherently complex. Together, we worked to translate these capabilities into clear, accessible service propositions, each with defined outcomes and tangible benefits.

This clarity not only demystified their services but also formed the foundation for the new site map and user journeys. Every page was designed to educate, engage, and guide users towards action—creating a website that balances informative content with conversion-focused design.