Anwyl Homes Website Design and Development Case Study

Anwyl Homes

A seamless digital experience for modern homebuyers.

DIGITAL STRATEGY
BRAND REFRESH
WEBSITE REDESIGN
WEBSITE DEVELOPMENT
HUBSPOT INTEGRATION
3D INTEGRATIONS
INTERACTIVE SEARCH & MAP

Overview

Challenge

Anwyl Homes has a long-standing reputation for crafting high-quality homes and fostering thriving communities. With over 90 years of experience, they have built a legacy of excellence, blending traditional craftsmanship with modern innovation.

Their commitment to thoughtful design, sustainability, and customer-first approach sets them apart in the competitive housing market.

To maintain this reputation and adapt to evolving customer expectations, they required a digital platform that would mirror their values, offering a seamless, engaging, and highly intuitive user experience.

The goal was not just to showcase their homes but to create an immersive journey that guides potential buyers through every stage of their home-buying process with ease and confidence.

Approach

The focus was to honour this legacy while evolving the brand’s digital presence, ensuring it reflects Anwyl’s core values of trust, sustainability, and innovation. We aimed to strike a balance between heritage and modernity, creating a digital experience that seamlessly connects potential homeowners with their future communities.

The reimagined creative direction, technology, and marketing strategy bring Anwyl’s brand to life through a cohesive design system, UX principles, and an engaging digital journey. By integrating HubSpot, interactive property listings, and 3D visualisation tools, we transformed the website into a highly functional and intuitive platform.

Every touchpoint is designed to evoke trust, warmth, and confidence, reinforcing Anwyl’s mission to not just build homes, but to create thriving communities where people truly feel at home.

Discovery and strategy: Laying the foundations.

Every great development starts with a blueprint, and so did this project. Through a series of discovery workshops, we gained deep insights into Anwyl’s brand vision, customer journey, and business objectives. These sessions allowed us to craft a strategy focused on three key pillars:

Creativity – A digital identity that reflects Anwyl’s craftsmanship, warmth, and community spirit.

Technology – A robust, future-proofed website with seamless integrations and interactive features.

Marketing – A platform optimised to generate, nurture, and convert leads through strategic user journeys, engaging content and seamless UX.

Designing with purpose.

Before we put pen to paper, we developed a stylescape—a powerful visual tool that set the creative direction, ensuring consistency and alignment with Anwyl’s brand values. This approach allowed us to establish a design language that blended elegance with functionality, balancing modern aesthetics with an intuitive user experience.

The website’s flowing visual elements, warm color palettes, and community-driven imagery reinforce Anwyl’s commitment to building more than just homes—they build lifestyles.

Optimised for a mobile-first experience.

With modern homebuyers increasingly researching properties on the go, a seamless mobile experience was paramount for Anwyl Homes. Consumers expect to browse developments, compare properties, and make inquiries effortlessly—whether commuting, relaxing at home, or visiting potential locations.

To meet these evolving habits, we designed a mobile-first user experience, ensuring fast load times, intuitive navigation, and touch-friendly interactions. The website’s interactive map, 3D home tours, and real-time plot availability are fully optimised for mobile, allowing users to explore Anwyl’s developments from anywhere with ease.

By prioritising clarity, speed, and accessibility, we created a platform that keeps Anwyl Homes connected with prospective buyers at every stage of their journey—from initial browsing to booking a viewing, all from their smartphones.

Bringing the Anwyl experience to Life.

A sophisticated website requires more than just good looks—it must perform. We engineered a highly functional digital platform that enhances the home-buying journey at every stage.

Key Technical Features:

HubSpot Integration – A seamless CRM connection to manage leads, automate marketing workflows, and optimise customer engagement.

Interactive Map with Plot Listings – A dynamic way for homebuyers to explore developments, check property availability, and filter options in real-time.

3D Software Integration – We implemented third-party 3D tools to provide an immersive experience, allowing users to visualize homes and developments before they step foot inside.

In-House 3D Tours – A virtual walk-through experience that empowers buyers to explore properties remotely.

Modular design for the future.

Every project we design and develop has a future proof design system. Built with modular blocks and strategic UI and UX elements, allowing the site to evolve with the business, plus, give the staff at Anwyl full autonomy to edit and grow the website.

Relationship.

With a website built for performance, Anwyl Homes now has a powerful platform that attracts, engages, and converts homebuyers with ease. The integration of cutting-edge technology, immersive design, and strategic marketing ensures that Anwyl stays ahead in a competitive market.

The collaboration between Anwyl and Red-Fern has resulted in a digital experience as thoughtful and well-crafted as the homes they build.

RESOURCE

WEBSITE REDESIGN GUIDE

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Anwyl Homes