Informed strategies for growth with data analytics.
Generating more sales is a priority for businesses in every sector, but it can be particularly challenging for those in manufacturing and industrial settings. As a data analytics agency, Red-Fern helps businesses unlock the power of data to drive sales, improve decision-making, and enhance overall performance.
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Data-driven decisions to optimise effect and efficiency
Data analytics for manufacturing teams can help redefine the art of selling, allowing you to unlock the full potential of your operation with optimised effect and efficiency. Here’s how:
1. Understanding of client behaviours
Identifying your place in the market and building campaigns that reach your target audience is an essential ingredient in the recipe for a successful strategy. Data analytics for manufacturing companies can go a long way to developing campaigns that gain maximum exposure and resonation.
Data incorporated from multiple data points, including CRMs and advertising platforms, highlight customer behaviours to identify individual and audience trends. This can enhance the effect of campaigns in many ways, such as promoting products that a lead has looked at without converting. Moreover, monitoring sales figures and stock with real-time results can ensure that budgets are distributed to promote the most appropriate products.
Understanding your audience through the help of data analysis additionally enables sales teams to segment audiences to ensure that the right marketing and sales strategies are used for each demographic. Aside from securing optimal efficiency, it allows your business to act with confidence.
2. Synergy between tech and creativity
Data doesn’t only facilitate better reporting and insights. It is the backbone of many modern tech features, thus merging the capability of technology with human creativity to truly transform manufacturing sales campaigns. For starters, data can help guide and enrich content creation processes, to ensure the brand stands out from the crowd.
In fact, automated processes can actively pick leads up from various stages of the B2B sales funnel and edge them towards a sale. For example, an automated email marketing campaign will send emails in an order that builds interest and desire before encouraging action. The manufacturing industry’s annual sales surpass £450bn. Campaigns that see tech and human creativity work together will help you secure a fair slice of it.
Crucially, it is the perfect way to capture end-to-end interactions across all touchpoints within the customer journey. Data analysis for manufacturing will also identify the USPs that matter most to your B2B clients to boost engagement levels and unlock opportunities for new sales and upselling. In other words, it brings a science to the art of selling.
3. Data-driven improvements
Building a strong marketing and sales strategy is important, but you cannot afford to rest on your laurels. There is always room for improvement, and our data analytics agency can utilise data in an intelligent fashion to tweak campaigns. Whether that’s responding to changing client demands or industry trends, the results are incredible.
Data analytics can relate to simple concepts like A/B testing to determine which ideas work best. Alternatively, it can offer personalised customer experiences (CX) based on their past interactions with the company. Given the continued growth and capabilities of AI, tweaking the strategy can occur courtesy of real-time data to keep sales moving in the right direction with a focus on the KPIs you’ve set.
Sales isn’t a job that can simply be ticked off as completed. With a data analytics agency on your side to make calculated choices at all times, you can successfully kill ideas as soon as they stop working. When supported by streamlined review processes, teams can focus on sales rather than the admin surrounding it.
Data analytics for manufacturing businesses to spearhead all services
Data is an immensely powerful tool in modern marketing and sales. With the help of a dedicated data analytics agency, such as Red-Fern, it can become the driving force behind all marketing and sales efforts. It now generally takes eight touchpoints to gain a sale, which underlines the need for omnichannel marketing that targets prospects in various ways at different stages of the sales funnel.
The use of data analytics can help optimise the B2B manufacturing at the top, middle, and bottom of the sales funnel. Key marketing channels at each stage include but are not limited to;
- Top – Social media posts, content marketing.
- Middle – Case studies and proof, email newsletters.
- Bottom – Testimonials, trials and promos.
With Red-Fern’s comprehensive range of services that covers branding, web design, social media, print design, and video production, creating omnichannel campaigns that pack a punch has never looked better.
Data analytics to integrate seamlessly into your marketing and sales strategy
A strong marketing campaign supported by data analytics for manufacturing is one thing, but true success stems from how it integrates with the overall strategy. Red-Fern is committed to actively driving results for your business, which is why we also use data for audience and industry research as well as conversion rate optimisation.
In today’s climate, the importance of aligned marketing and sales is greater than ever. With the power of data behind you, this won’t be an issue. An optimised, united, and highly effective strategy that evolves alongside your business needs will follow.
To find out more about how our HubSpot Platinum Partner data analytics agency can help take your manufacturing sales to the next level, get in touch today.
