INFORMED STRATEGIES THAT WORK

Audience and industry research.

Understanding your audience is key to a successful digital strategy. At Red-Fern, we use deep industry insights to help you understand and shape user journeys, conversions, and marketing performance. Partnering with global manufacturers like Morson Group, IrvinGQ and IDEX Fire & Safety, we refine positioning, optimise marketing, and create seamless digital experiences that drive measurable results.

Understanding your market and audience

Every business has unique challenges and opportunities within its industry. Our research process uncovers key insights about market trends, customer behaviours, and competitor strategies. By analysing industry data, customer pain points, and engagement patterns, we provide a roadmap to refine your digital presence, helping you connect with the right audience at the right time.

Aligning research with digital strategy

We bridge research and execution by translating insights into a structured digital strategy. Whether refining messaging, optimising conversions, or aligning content, our research shapes your digital presence. The result? A strategy that attracts and engages your audience, driving lead generation and increasing sales opportunities.

Data-driven decision making

Making informed decisions is key to optimising digital performance. We use qualitative and quantitative research, including surveys, competitor benchmarking, client interviews and heat maps, to extract insights. This data-driven approach ensures every marketing effort, website decision, and digital strategy is backed by evidence, reducing guesswork and maximising ROI.

Real-world impact and proven success

We’ve helped global manufacturers redefine digital strategies through research-led insights. Our work with IrvinGQ refined customer journeys, boosting engagement and lead generation. For Biological Preparations, extensive industry research enhanced digital positioning, aligning their website and marketing strategy with audience expectations.

Book your free competitor and market analysis today.

We help manufacturers align their technology stacks, optimise data for more effective comms and marketing, our leadership team are ready to help you.

manufacturing competitor and market analysis

WHAT OUR PARTNERS SAY.