IrvinGQ®

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IrvinGQ®

Safety is in the fabric of our business.

AUDIENCE MAPPING
DIGITAL STRATEGY
BRAND REFRESH
WEBSITE REDESIGN
CONTENT DEVELOPMENT
PRODUCT MARKETING CAMPAIGNS
CONTENT MARKETING
SOCIAL MARKETING
AUGMENTED REALITY
EXHIBITION STAND DESIGN
VIDEO EDITING

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/ Overview

Challenge

IrvinGQ® specialise in aerospace and defence solutions. With a history dating back to 1919, they have always been a trusted name in the industry.

For IrvinGQ’s® flagship experience we were tasked with crafting a full digital strategy that repositioned its trusted products, history and brand reputation through creativity and technology. For a brand with so much heritage that truly lives it’s values, it was imperative that the user experience across all the digital assets echo that — meaning that our challenge was to create and implement a cohesive digital road map for the brand, technology and marketing touch points.

Approach

Having such a strong heritage in the aerospace and defence industry, IrvinGQ® has always maintained a strong voice and brand. Our approach was to elevate this heritage and industry trust, bringing it to life in a clear, simple execution, while striking a balance between culture, the trusted product range, heritage, and innovation. One that resonates with the end users and influencers in the procurement process to consider the impact of their choices.

The reimagined creative direction, technology and marketing strategy serve as a product and brand hub for both end users and procurement professionals, through a cohesive digital style guide, UX principles, and a consistent narrative.

All these reimagined digital touch points invoke emotions of trust, safety, heritage, proven products and innovation, and is entirely driven by the brand’s mission.

Outcomes.

63.8% Increased website engagement

10%+ Increase in website conversions

5K+ LinkedIn impressions

82% Increase in LinkedIn engagement

Driving interaction and conversion through strategic, immersive content.

Trust and confidence is about the details, our approach immerses users in the product and the experience by bringing the innovation and brand qualities to digital.

Using deliberate animations, videos and digestible content, our digital assets seamlessly blend innovation and trusted products with real world storytelling.

Product education.

It was paramount that the technology and design experience was personalised and always relevant to the target audience.

A core goal goal of the project was to ultimately guide users to the correct product and the technical details that supported each product.

By implementing clear calls-to-action, product cards on each page and making sure users could navigate the full product suite, the website never allows a user to hit a dead end. As a result, users are directly routed through strategic user funnels in one seamless UX flow.

Brand storytelling.

With IrvinGQ’s® history and specialism in aerospace and defence dating back to 1919, their brand is renowned in the industry. Retaining this brand authority was key to maintain the trust and authority whilst showing a vision for the future with innovation and continued safety.

Our creative team developed an interactive, immersive story that will continue to cement the brand of IrvinGQ®.

Immersive technologies.

Pushing the boundaries and elevating a customers products and digital touch points is what the Red-Fern team live for.

Our team proposed an immersive augmented reality experience giving potential customers a layer of technology and education that the business had never seen before.

Augmented reality experience, elevating the user experience and product education.

A digital asset that details all the core products and their features through your smartphone.

The augmented reality experience needs no special app and can be accessed through scanning a QR code. This type of experience is proven in positioning manufacturers at the forefront of technology and customer experience.

Digital marketing campaigns.

Beyond investing in the latest technologies and digital assets, Red-Fern and IrvinGQ® continue as strategic partners, delivering digital marketing strategies, creative assets, brand strategy and content marketing to realise positive outcomes.

Relationship.

With plans already in place for the forthcoming years around internal projects and client facing digital assets, the Red-Fern and IrvinGQ® teams are fully aligned to grow and innovate together.

RED-FERN

TESTIMONIAL

“After looking for months to find an agency that could give us a clear strategic direction for our brand, creativity and marketing, we found Red-Fern. With their specialism in manufacturing and dedication to immerse their team in our brand and products, we could not be happier with how IrvinGQ® is now positioned globally.” Yehia Zakariya Vice President of Sales and Marketing, IrvinGQ®

RESOURCE

WEBSITE REDESIGN GUIDE

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