Let’s get to know your business, technology and marketing goals. Are our businesses a fit for each other?
We align to
Drive strategic direction.
Clear visions are what Red-Fern is all about; we are dedicated to creating opportunities through strategic direction. We specialise in designing clear roadmaps for creativity, technology, and marketing, helping businesses position their brands precisely where they want to be.
Our product solutions.
Our strategic direction solutions are proven to give clear direction and visible roadmaps for a successful digital investment. Our most popular products are below.
Business positioning.
Audience mapping.
Defining the influencers and key decision makers in the sales process. What drives them, why should they engage with your business?
Industry research.
Identify new ways to disrupt your sector and elevate your business above the competition.
Sales elevation.
Understanding the arc of the sale. Where can technology, creativity and marketing optimise and influence the sales process?
Creative Catalyst.
Develop and elevate your brand for unforgettable experiences across all of your digital, technology and marketing eco systems.
Product launcher.
Bring fresh thinking and new ideas to product launches. Explore the edges of technology for innovative ways to product marketing.
Growth marketing.
Research, find and define a strategic marketing plan. Create a long-term and actionable marketing strategy with strategic outcomes.
Business positioning.
This is you getting to know us and vice versa. Can our businesses align to create greatness and growth?
The dating phase of understanding if we can work together.
- Why would you commit to a partnership without understanding what we are trying to achieve together?
- This one is on the house, let’s run our positioning process and we’ll uncover what you are looking to achieve and if we can help your business.
Our approach.
We ask the correct questions that allow you and your business to truly start understanding your business, technology and marketing goals.
This opens the doors of discussion that allows us to give you visibility on what the potential road ahead looks like.
Focusing on outcomes.
A detailed business, technology and marketing goals document that allows all project stakeholders to understand expectations, budgets and timelines.
Businesses that now know their goals and position.
Duration: 4 weeks
Audience mapping.
Our audience mapping allows your business to truly understand your target audience, their wants, needs, challenges and aspirations. Helping your business to get full visibility on the type of digital strategy and assets you need to invest in for growth.
- You can’t move forward without understanding your target audience and where the opportunities are.
- Understand where we can influence them through the arc of your sales process.
Our approach.
Through stakeholder collaboration, interviews and desk research we align to develop a detailed audience positioning document.
This opens the doors of discussion to the type of digital strategy that your business needs to invest in.
Focusing on outcomes.
A detailed audience positioning and sales insight document.
Allowing for the next phase of creating a detailed digital strategy and roadmap to engage with the agreed audience.
Businesses that now know their audience.
Duration: 4 weeks
Industry research.
Embark on a journey of industry exploration and insight. Dive deep into the currents of your market landscape, uncovering hidden gems and untapped opportunities. Industry Research is your compass in the vast sea of competition, guiding you towards strategic growth and innovation.
- Why Navigate Blindly?
- Illuminate the path forward with comprehensive industry research tailored to your business needs.
Our approach.
We meticulously analyse market trends, competitor landscapes, and consumer behaviours to unveil the nuances and intricacies of your industry. Through extensive data collection and analysis, we paint a vivid picture of the market terrain, providing you with invaluable insights and strategic foresight.
Focusing on outcomes.
Armed with a comprehensive understanding of your industry dynamics, you gain a strategic advantage in decision-making and resource allocation. Our industry research delivers actionable intelligence, empowering you to pivot with precision, seize emerging opportunities, and stay ahead of the curve in a rapidly evolving marketplace.
Businesses that now know their industry.
Duration: 4 weeks
Sales elevation.
Explore the intricate pathways where technology, creativity, and marketing converge to elevate your sales process.
This is your beacon in the realm of customer engagement, illuminating opportunities for optimisation and influence at every stage of the sales journey.
- Unlock the Potential of Sales Transformation.
- Discover how technology, creativity, and marketing synergize to redefine the art of selling.
Our approach.
We dissect the sales process with surgical precision uncovering opportunities for enhancement and innovation.
Integrating cutting-edge technology, compelling creativity, and strategic marketing, we redefine the sales narrative.
Focusing on outcomes.
From lead generation to conversion, our sales elevation solution empowers you to forge deeper connections and drive meaningful engagements.
Businesses that now know their sales process.
Duration: 8-12 weeks
Brand magnetiser.
Elevate your brand to new heights, dive deep into the essence of your brand and unleash its full potential to create unforgettable experiences across your technology and marketing ecosystem.
From concept to execution, embark on a journey of brand transformation that captivates and engages your audience.
- Your brand, your message, creative thinking, we guide you to embrace new creative directions and technologies.
- Layer the latest technologies and brand experiences along side your trusted products.
Our approach.
Every brand has a unique story waiting to be told, we take the time to understand the core essence of your brand and amplify its voice across every customer touchpoint of your technology and marketing ecosystem.
Focusing on outcomes.
Meaningful connections, drive brand loyalty, next generation technologies, all of your digital touch points will be aligned with customer and business expectations.
Businesses that now know their brand.
Duration: 4-8 weeks
Product launcher.
Step outside the confines of traditional product launches and embrace the boundless possibilities of fresh thinking and creative technology.
Revolutionise your product marketing strategies and captivate audiences.
- Redefine the art of product launches.
- Embrace innovative technology and reimagine the possibilities of product marketing.
- Track, understand and re-market for lasting campaigns.
Our approach.
Our approach is rooted in curiosity and fueled by a relentless pursuit of innovation.
By leveraging emerging technologies and disruptive ideas, we craft unforgettable product experiences that resonate with your audience on a profound level.
Focusing on outcomes.
Unveil your products to the world in a way that transcends expectations and defies convention.
We’ll captivate your audience, spark conversations, and forge lasting connections that elevate your brand.
Businesses we’ve helped launch products.
Duration: 4-8 weeks
Growth marketing.
Dive deep into the nuances of your market landscape and target audience, emerge with a clear, actionable marketing strategy designed to propel your brand forward.
- Uncover the path to sustainable growth.
- Define your strategic marketing plan, with actionable tasks and clear responsibilities.
- We align with your senior and marketing teams to scale your marketing engine.
Our approach.
Thorough research, meticulous analysis, creative problem-solving and data driven insights we help you to visualise your growth journey.
Content marketing, social marketing, paid ads, immersive websites and brand elevation is how we implement your agreed growth journey.
Focusing on outcomes.
A detailed and forward looking digital strategy document is what you will be presented with. Positioning the responsibilities and expected outcomes, we align with your business and internal teams to implement the agreed strategy.
Clear reporting and constant contact creates a team of specialists working together for your common goals.
Businesses that now know their strategy.
Duration: 3 – 12 months
Ready to grow your business?
Every business has a path to growth, it’s time to find yours.
Choose a gateway.
Realise the revenue opportunity.
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Define new and innovative growth strategies with distributors, existing and new high-value customers. Increase margins with new thinking and DTC strategies.
Deliver seamless technology.
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Bespoke systems, integrations or data optimisation, realise the promise and power of your technology investments.
Scale your marketing engine.
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Align with proven marketing strategies and implementation to fast track your marketing goals.
Join up your customer journey.
Make bold and transformative leaps forward in your brand, tech, team and customer experiences.
CLIENT QUOTE.
LET’S DISCUSS POSITIONING YOUR BUSINESS